Global Opinion Studies

Polls, Surveys, Crowdsourcing, and Real Time Delphi's



In planning, prospective policies are often subjected to “what if” resiliency tests. The question is asked: would intended decisions work as well if unanticipated
events were to occur? This testing approach has two principal problems: there are psychological impediments to an unbiased choice of the test events and the inventory
of events from which to choose test events is essentially unbounded. This article describes a database of more than one thousand five hundred future headlines that help
overcome both issues. The headlines in this database describe future events; they are randomly accessed to avoid bias in the selection of events for testing resiliency
and the large number of forecasts, while not an “unbounded universe” covers a broad spectrum of possibilities. In addition, many other uses are possible, including improving
foresight, finding new market and product opportunities, analyzing competitive differentials, and testing possible strategies for novelty.

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